André François discovered his passion for photography very early. With only 16 years old he made his first clicks, and from this hobby was born his profession. André walked all over the world documenting society’s problems and cultures from different nations. The contact with these realities was essential to create ImageMagica, organization he founded in 1995 aiming to use photography as a tool of social transformation, especially in health and education.
In 2003, André was recognized by the III Latin America Conference for Health Promotion and Education and, three years later, he was a finalist for the Social Entrepreneur Award, an initiative of the Schwab Foundation in partnership with the newspaper Folha de S.Paulo.
Sure that “to perceive the world we live in is the first step towards changing it”, the photographer builds, since 2005, a big archive of pictures about health, all registered in: Caring – A documentary about humane medical care in Brazil (2006), The curve and the path – Access to health care in Brazil (2008), Choosing and living – Treatment and quality of life of chronic renal patients (2009), Back home – A documentary about home care in Brazil (2010), Brazilian Health Expeditions (2013) and Beyond skin (2015).
Through these projects, André won important awards, like the 1st place on Conrado Wessel Foundation Award, in 2008, and some of his photographs were chosen in 2009 to be part of the permanent Pirelli-Masp Photography Collection, the largest photo collection in Brazil.
In addition, André François produces the Life Project, a worldwide photo-documentary that discusses the importance of health and quality of life promotion in different countries. This work counts with the support of partners such as United Nations (UN), Pan American Health Organization (PAHO), Doctors Without Borders (MSF) and Red Cross.